We are an official merchandising partner of the Special Olympics World Winter Games Switzerland 2029
The Special Olympics World Winter Games have gained a dedicated Official Merchandising Partner from the Swiss sports industry in SPORTAGON GmbH.
The partnership goes beyond traditional sponsorship: it combines entrepreneurial expertise in sports retail with a clear social commitment to inclusion and sustainable impact.
When around 2,500 athletes from about 100 nations compete in Switzerland from March 10 to 17, 2029, the attention of the international sports world will be focused on Arosa, Chur, and Lenzerheide. Competitions in a total of ten sports are planned—including curling and sport climbing as demonstration sports. The opening ceremony will take place at the Letzigrund Stadium in Zurich. Ahead of the event, the delegations will travel through Switzerland for four days, visiting cities and municipalities in all regions of the country as part of the ’Host Town Program.«.
As the official merchandising partner, SPORTAGON plays a central role in the field of official event and fan merchandise. The company is responsible for the conception, production, and distribution of selected merchandising products, thereby creating a visible brand presence for the games in public spaces as well as in the digital environment. At the same time, professional merchandising enables additional value creation surrounding the event and supports the sustainable financing of the games.
SPORTAGON enters with their platform SAU.CH – SPORTS AND UNDERWEAR and brings her comprehensive expertise in the trade of sports equipment, sports accessories, sportswear, and textiles.
This not only ensures high-quality event apparel, but also strengthens the emotional connection between athletes, fans, and the Special Olympics movement.
Alex Matt, Managing Director of SPORTAGON GmbH, emphasizes:
«As an Official Merchandising Partner, we are helping to make the 2029 World Winter Games visible and tangible. Merchandising is much more than a product – it conveys values, identity, and a sense of belonging. It is important to us that these products authentically carry the message of inclusion out into the world.»
From the organizers' perspective, too, the collaboration strengthens the event's strategic orientation. Jürgen Krucker, Head of Marketing & Deputy Secretary General of the World Winter Games 2029, explains:
«With SPORTAGON we are gaining a strong merchandising partner who will professionally develop our brand further and sustainably increase its visibility. High-quality and strategically structured merchandising is a central component of brand management for major international sporting events.»
Switzerland 2029
Switzerland will welcome the global Special Olympics movement in 2029: from March 10 to 17, 2029, the Special Olympics World Winter Games will take place in Switzerland. 3,200 delegation members, including 2,500 athletes and 700 coaches from more than 100 countries, are expected.
The Games are the second largest winter sports event in the world after the Winter Olympics and stand for much more than sports competitions. They set a strong example for the implementation of the UN Convention on the Rights of Persons with Disabilities and for an inclusive society with equal access to sport, education,
Health and all aspects of life.
The opening ceremony will take place on March 10, 2029, at the Letzigrund stadium. The sports competitions will be held in the Canton of Graubünden: figure skating, short track, and floorball in Chur; alpine skiing and snowboarding in Arosa; cross-country skiing, snowshoeing, and dancing in Lenzerheide. This is complemented by the nationwide «Host Town Program,» which actively involves all regions. During the event days, around 12,000 people—athletes, coaches, family members, fans, volunteers, and media—will be traveling across the country every day.
SPORTAGON GmbH
«Agon is Greek and means fair, friendly, athletic and intellectual competition.
SPORTAGON GmbH is an owner-managed company based in Tagelswangen/Zurich. It thrives on a young, highly motivated and dynamic team and top infrastructure, which includes a large warehouse and a showroom. Thanks to extensive and long-standing experience in Swiss commerce, SPORTAGON is able to cover a wide variety of business areas for its customers. However, the heart of SPORTAGON beats for strategic brand development and customized solutions for carefully selected customers in Switzerland.
