New Era - The cap icon since 1920

Because true classics never go out of style. New Era caps stand for authentic style, premium quality, and decades of streetwear culture. Whether on the field, in the city, or in everyday life, New Era stands for quality, culture, and true statements.

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Style variants

9FORTY vs. 9TWENTY - Find your perfect cap

9FORTY®
9FORTY®

Firm, structured fit, slightly pre-curved visor, reinforced front panel for a bold shape. Characterized by the sturdy crown that retains its shape.

9TWENTY®
9TWENTY®

Soft, casual look, unstructured crown, also pre-curved visor, fits loosely on the head. Recognizable by the flexible front, which is easy to compress. Also known as Dad Cap.

9FORTY - The structured classic

  • Firm, reinforced front panels (structured)
  • Mid-height crown that retains its shape
  • Pre-curved visor for a sporty look
  • Adjustable closure (e.g., strapback or snapback)

Recognizable by the stable shape. Squeeze the front of the cap together 9FORTY Stay strong.

9TWENTY - Casual and relaxed

  • Unstructured front without reinforcement
  • Soft, flexible crown that adjusts comfortably
  • Pre-curved brim for a casual style
  • Adjustable closure (usually strapback)

Recognizable by the fact that the front can be compressed slightly. Ideal for a relaxed vintage look!