The Zurich New Year's Eve Run is going wild
The joy is immense: SAU.CH is taking on the role of main sponsor of Zurich New Year's Eve Run, of Switzerland's most popular and traditional public run! This partnership marks a significant step for us as sau.ch.
A legendary run - now led by SAU.CH
The Zurich New Year's Eve Run attracts thousands of runners and enthusiastic spectators every year. With its unique atmosphere in the festively illuminated inner city of Zurich, it is more than just a sporting event - it is a celebration of running and community.
As an innovative Swiss sports equipment manufacturer, promoting exercise and a passion for sports is close to our hearts. The title sponsorship of this iconic event underscores our commitment to grassroots sports and our passion for running.
Why SAU.CH?
Sportagon GmbH has been active in the Swiss sporting goods market for 25 years, supplying it with high-quality products and strong brands such as Adidas Fitness and Nike Swim. With passion and conviction, the company exclusively distributes products that it fully stands behind.
Sau.ch is the online shop of Sportagon, which evolved from „Socks and Underwear" to „Swim and Underwear" and finally to „Sports and Underwear".
Our mission is to provide runners with the best products for their performance. With innovative running socks, functional apparel, and high-quality recovery items, we support everyone—from beginner runners to ambitious personal best chasers. As the title sponsor of the Zurich New Year's Eve Run, we want to inspire even more people to take up running and provide them with an unforgettable running experience.
We are looking forward to an unforgettable event
The 49th edition of the Zurich New Year's Eve Run will take place on December 14, 2025. We look forward to heading to the starting fila together with the participants, celebrating top athletic performances, and experiencing the unique atmosphere of this special day.
To celebrate this occasion: 20% off all running gear
