New Era - The cap icon since 1920

Because true classics never go out of style. New Era caps stand for authentic style, premium quality, and decades of streetwear culture. Whether on the field, in the city, or in everyday life, New Era stands for quality, culture, and true statements.

New Era Caps
Kids caps
Caps for women
Men's caps
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9FORTY vs. 9TWENTY - Find your perfect cap

9FORTY®
9FORTY®

Firm, structured fit, slightly pre-curved visor, reinforced front panel for a bold shape. Characterized by the sturdy crown that retains its shape.

9TWENTY®
9TWENTY®

Soft, casual look, unstructured crown, also pre-curved visor, fits loosely on the head. Recognizable by the flexible front, which is easy to compress. Also known as Dad Cap.

9FORTY - The structured classic

  • Firm, reinforced front panels (structured)
  • Mid-height crown that retains its shape
  • Pre-curved visor for a sporty look
  • Adjustable closure (e.g., strapback or snapback)

Recognizable by the stable shape. Squeeze the front of the cap together 9FORTY Stay strong.

9TWENTY - Casual and relaxed

  • Unstructured front without reinforcement
  • Soft, flexible crown that adjusts comfortably
  • Pre-curved brim for a casual style
  • Adjustable closure (usually strapback)

Recognizable by the fact that the front can be compressed slightly. Ideal for a relaxed vintage look!

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New Era Caps & Beanies: Authentic US sports style at sau.ch

No brand shapes global headwear culture as strongly as New Era. Since 1920, the American traditional company has stood for authentic sports style, first-class fit and durable craftsmanship. As the official equipment brand of US professional leagues, it brings New Era real sports atmosphere directly to the sports field, the leisure time, and your everyday outfit. Whether as practical sun protection during outdoor workouts, on the way to training, or as a relaxed style accent: With sau.ch You will find a targeted selection of original New Era caps and cozy hats.

The New Era models in our range

We have focused our range on the most comfortable and popular adjustable fit options:

  • 9FORTY (Structured Cap): The timeless classic with a pre-bent visor and a fixed front. It always retains its shape and can be infinitely adjusted to your head shape using a adjustable strap on the back of the head.

  • 9TWENTY (Unstructured Dad Cap): Extremely relaxed and casual. The 9TWENTY comes with a soft, unstructured crown and curved visor. It fits especially comfortably on the head and can be compactly stowed away.

  • Warm beanies & knitted hats: For colder days, we offer selected New Era winter hats made of soft knit material that keep your head warm and add a sporty touch.

Quality & authenticity for every day

  1. Original team classics: 100% % original product guaranteed with the world-renowned, high-quality logo stickers.

  2. Comfortable seat: Thanks to adjustable closures on the 9FORTY and 9TWENTY models, there are no size issues - the cap always fits perfectly.

  3. Robust and easy to care for: Durable materials ensure that the umbrella, color, and embroidery remain in top condition even after frequent use.

Your New Era advantage in sau.ch

No long import waiting times, no customs hassles: We deliver all your New Era caps and beanies directly from our warehouse. Swiss warehouses. You benefit from super-fast shipping and free shipping from CHF 50.-.