Description
Not every gym counts kilograms. Sometimes it’s just about how many friends you successfully lifted out of a Monday. Socks to boost morale are one of those rare types of coaching that you really can enjoy: a good set, some extra motivation, and you’re already turning a tough day into at least a lighter one. Personal best? When at the end someone smiles again.
The design was created in collaboration with Michał Loba – an illustrator and graphic designer known for his minimalist line and the humor found in everyday situations. His style draws on the tradition of Polish illustration and the French-Belgian Ligne claire. Loba likes to draw dogs, letters, and stories in which a simple drawing says more than a long description. And he also likes socks.
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