Biggest scandal in the history of running: Let's together bring the world record to Zurich!
On Sunday, December 13, 2026, we will color the Zurich city center pink: As the main sponsor of the Zurich New Year's Eve Run Let's call from sau.ch zur The greatest scandal in the history of running up. In the category «Run for Fun» We reach for the stars - or rather, for the pig's ears: We want to World record for the most runners dressed as pillars: crackers who have ever participated in a public running event. Our goal: 4'000 bars at the same time on the course!
Joining is easy
All runners of the «Run for Fun» will receive our official race number for free at the start number pick-up. sau.ch Säuli beanie - a stylish running cap with pink pig ears and a smiley face. Anyone who wears the cap during the run is automatically part of our world record attempt.
You want to add one more? Then dress up from head to toe as a pillar! At the subsequent awards ceremony, we will draw lots to select sau.ch the most creative pig costumes with fantastic prizes. The points are counted directly at the finish line: Every pillar that crosses the finish line will be counted, and the final result will be announced immediately afterwards. For the appropriate prize The atmosphere is provided by our mascot «Sau-Lee»He warms you up nicely during warm-up and then runs himself along with you afterwards.
«Dä Lauf für alli» - and for alli Säuli
At «Run for Fun» counts Not the fastest time, but the fun. The Run-for-Fun jury rewards the most original outfits rather than the fastest legs. The atmospheric 6.8 km long course leads through the Christmassy-lit Zurich city center in two intermediate rounds and steep 70 meters of elevation gain. With nearly 3'000 registrations last year, the category has already become an absolute crowd favorite and, with the start at 18:40, forms the crowning finale of the evening.
«The Run for Fun shows every year how much creativity is in the runners: that we are trying to set a world record together in sau.ch the anniversary year is especially exciting for us», "," explains Corsin Caluori, President of the Zurich New Year's Eve Run.
Sponsorship with wit and passion
Since 2025, we have sau.ch been Main sponsor and supplier on board. Behind our Direct-to-Customer platform for Sports and Underwear sau.ch is the Swiss company Sportagon GmbH, which has been firmly rooted in the Swiss sports goods market for over 25 years. Already at the start of our partnership, we promised to offer the Throwing in a New Year's Eve run with humorous and unconventional activities - our world record attempt is the best proof of that. 4'000 Säuli beanies are already ready for you!
«We don’t sau.ch take ourselves too seriously, but we certainly do take the sport seriously. Attempting a world record with thousands of runners at Zurich’s largest sporting event is exactly the kind of activation our brand stands for: surprising, humorous, and right in the middle of things, rather than just being there. We hope that on December 13, as many runners as possible will join us in unleashing their inner beast.», "That's our CEO Alex Matt," he said.
50 years of Zurich New Year's Eve race
Since 1977, «Dä Lauf für alli» has brought generations together. The Anniversary edition to mark the 50th anniversary In addition to the race, it offers a rich supporting program: live music, emotional memories from five decades, a spectacular lighting show at the finish line, and the official anniversary song «ZURI MIR RÄNNED MIT» by Oli Maton and Tom Oakman.
Do you want to be part of it too? Then start the New Year's Run for free as one of our participants. Sau-BuddyHere's how to sign up: https://www.sau.ch/saubuddy/
